It has to implement marketing programme and evaluate continuously the effectiveness of marketing-mix. The process of Marketing involves: This ensures … Marketing Management 2. Importance of Marketing  Financial Success often depends on marketing ability  All business functions will not really matter if there is no sufficient demand for products and services  Companies at greatest risk are those that fail to carefully monitor their customers and competitors  Skillful marketing is a never-ending pursuit - 3. STRATEGIC MARKETING MANAGEMENT MKTM 3161 ECTS-6 2. Companies can employ software suites to track and analyze customer activity on their websites, in their online stores, across social media, and even their responses to … Versatile Business School, Egmore, Chennai - 600 008. See our User Agreement and Privacy Policy. It is an endless series of actions and reactions between the customers and the companies making attempt to create value for and satisfy the needs of customers. Create brand awareness. Hence, any increase in the efficiency of the marketing process which result in a lower cost of distribution or production of the goods and services and lower prices to consumers will increase the national income. MARKETING Marketing Helps in Transfer, Exchange and Movement of Goods: Marketing is very helpful in … If you continue browsing the site, you agree to the use of cookies on this website. Understanding Marketing Management The importance of marketing Marketing is everywhere It is a vital ingredient for business success. Clipping is a handy way to collect important slides you want to go back to later. Marketing management has gained importance to meet increasing competition and the need for improved methods of distribution to reduce cost and to increase profits. One way of standing out is in making creative and visually stimulating presentations. Operation manager are responsible for designing production plan for carrying out the operations. Sales management facilitates the directions of activities and functions which are involved in the distribution of goods and services. See our Privacy Policy and User Agreement for details. Marketing and Four Functions of Management Planning Function Organizing Function Controlling Function Directing Function 4. Importance of Modern Marketing Concepts. SCOPE OF MARKETING Introduction to Retail Marketing: Retailer is the person or institution who delivers goods to final … CONCEPTS Creativ… 7. Brand Recognition. See our Privacy Policy and User Agreement for details. ADVERTISEMENTS: Sales Management: Functions and Importance of Sales Management – Explained! Now customize the name of a clipboard to store your clips. Product life cycle is an important tool for market forecasting, planning and control. Along with the promotion of the goods and services offered by the firm, having a … The national income of the country is composed not of money, but of the goods and services which money can buy. Mgt. Marketing process includes ways in which value can be created for the customers to satisfy their requirements. comparisons of different types of campaigns. Previous Page. Marketing is very beneficial for the transfer, exchange, and movement of goods. Prepared by: Annalyn Peña – MM Hospitality Ltd.mat, Kotler-Keller - Marketing Management : Delivering Value, No public clipboards found for this slide. You’ll learn your metrics. Fig5: P-O-L-C framework. Following the aspects of modern marketing concepts not only is beneficial for consumers but can also be beneficial for the businesses serving them. By employing strategic management marketing, businesses can take a closer look at their own strengths and weaknesses. Increase Productivity: Operation management played an important role in increasing the productivity of business. If you continue browsing the site, you agree to the use of cookies on this website. Versatile Business School, Egmore, Chennai - The concept of branding is totally related to the promoting the objectives … Clipping is a handy way to collect important slides you want to go back to later. Advertisements. See our User Agreement and Privacy Policy. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. “What gets measured, gets managed.” – Peter Drucker. Looks like you’ve clipped this slide to already. Marketing management has obtained importance to meet thriving competition and the need for developed strategies of distribution to reduce cost and to increase profits. Importance of Presentation skills: Effective presentation skills is a part of communication. Sales management concerns with planning, implementation, and controlling selling efforts. CORE MARKETING Product life cycle is important … It performs all the activities related to execution of sales. The following are the other factors showing importance of the marketing management: Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers. Marketing is one of the most important things a business can do. Marketing Strategy – The organization should have clearly defined responsibilities. Marketing management 1. tinct marketing function as organizations adopt a process or cross-functional structure to the management of marketing. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Next Page . Marketing Management performs all managerial functions in the field of marketing. MARKETING MANAGEMENT If you continue browsing the site, you agree to the use of cookies on this website. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Fontys Presentatie International Business and Management Studies, Open Dag ma... Delivering Value:Designing & ManagingIntegrated Marketing Channels, Indian Retail Sector and Pantaloons India Pvt. It affects our day-to day lives – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 526163-NTlkO It sells: Marketing is important because it helps you sell your products or services. Marketing management mba ppt 1. UNIT I These presentations are important in ways such as: A key differentiator: Due to the increasing homogeneity in product offerings, the attendant services provided are emerging as a key differentiator in the mind of the consumers. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. You need effective presentation skills to present your ideas, projects, plans, strategies, and products in front of the audience, team, and front of venture capitalists online and offline. Function of Business? This case study illustrates the importance of knowing that strategies are not only about doing the right thing but also not doing the wrong thing. It manages all aspects of production activities to achieve highest efficiency possible. Marketing management today is the most important function in a commercial and business enterprise. Marketing management means management of the marketing functions. Principles of management have four important functions and all these functions together are called as a P-O-L-C framework. Also See: Classroom Management PPT and PDF. This process begins quite early from the marketing research and encompasses the media campaigns that helps to sell the product. Sales department carries out selling functions. DEFINITION • Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Whether you’re … MARKETING MANAGEMENT UNIT I Versatile Business School, Egmore, Chennai - 600 008 2. Basis of organization’s Existence: When customers are satisfied from the firm’s goods and services … Now customize the name of a clipboard to store your clips. 1. Changing Role of Marketing within Firm Focus on lower cost & physical efficiency Marketing shift from physical efficiency to selli Adoption of marketing approach 3. There are so many core business functions that stem from a good marketing plan that any SMB would be silly not to give it a shot. IMPORTANCE OF Theoretical Issues in Marketing Organization In addition to the critical substantive questions surrounding different forms of marketing organization, this topic also raises important and enduring theoretical questions related 10/9, 2007; 2 Marketing A Guiding Corporate Philosophy or A . Sales Management Sales management is one of the important functions of marketing management. Strategic Marke ng Management 3e Chapter 1 Your marketing mix should have all the P’s compatible with each … Marketing gives employment to many people and so it helps to reduce the rate of employment. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Quality School of Management: Quality school of management is also called as Total quality management and it is a modern and best model for operating a firm. Importance of Management It helps in Achieving Group Goals - It arranges the factors of production, assembles and organizes the resources, integrates the resources in effective manner to achieve goals. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It directs group efforts towards achievement of pre-determined goals. 2. Marketing Management - Product Life Cycle - Product life cycle is the timeline of demand for the product from its initial stage of introduction. Strategic marketing management 1. Marketing Management focuses upon the psychological and physical factors of Marketing. You can change your ad preferences anytime. Looks like you’ve clipped this slide to already. 1. The Marketing managers are responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. Title: The Role of Marketing and Marketing Management 1 The Role of Marketing and Marketing Management. Marketing management today is the most important function in a commercial and business enterprise. It is the process of organizing, directing and controlling the activities related to marketing of goods and services to satisfy customers’ needs & achieve organizational goals. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. 1. A reduction in the cost of marketing is a direct benefit to the society by making the goo… The process of Planning & Executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. No public clipboards found for this slide. Analysis of Barack Obama Election Campaign by Alexander Muehr. Marketing Management - Process. Advertising Management, in simple terms is a process of employing various media to sell a product or service. Chapter 1 Marketing: Definition & Importance All activities involved in creation of time, place and possession utilities. Importance of Marketing of Services Given the intangibility of services, marketing them becomes a particularly challenging and yet extremely important task. It helps in a clean mix creation. Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably. 3. Importance of Product Life Cycle. 1) Fundamentals of Marketing Management: These powerpoint slides analyze the marketing process and give managers the foundation needed for success in marketing management. If you continue browsing the site, you agree to the use of cookies on this website. It is concerned with the prospective buyers to actually complete the … Importance of a Marketing Presentation Standing out from the competition help companies impress prospective and current clients. Selling: It is core of marketing. 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